Spotify's move likely won't sit well with one side of an increasingly polarise country where there are heightened sensitivities on race and vaccine misinformation, experts say. Spotify reportedly paid US$100 million to exclusively host Joe Rogan's podcast. Rogan apologised on Saturday for his use of the N-word on some past episodes. He said he was “deeply sorry” for the impact the controversy was having on Spotify's employees. Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress,” Ek wrote. “We should have clear lines around content and take action when they are crossed, but cancelling voices is a slippery slope. Spotify reportedly paid US$100 million to exclusively host Rogan's podcast, which now threatens the bottom line but is also a key part of the company’s strategy to be a one-stop shop for audio. * Joe Rogan responds to Neil Young Spotify protest, Covid-19 advisories * Meghan Markle and Prince Harry express 'concerns' to Spotify over COVID-19 misinformation * Spotify CEO stands behind the way platform has dealt with Joe Rogan controversy * Joe Rogan apologises for racist slurs Spotify removes 70 of his podcast episodes * Dwayne Johnson seemingly walks back Joe Rogan support over controversy